About Us

At Denver Car Choice, we believe that doing right by people is the best way to do business. We’re a locally owned and community-focused dealership specializing in high-quality pre-owned vehicles that offer exceptional value.

Unlike many dealerships that make big promises, we truly mean it when we say our customers come first. We take pride in helping our neighbors find reliable, great-looking vehicles at prices that make sense. Every car on our lot is carefully selected, thoroughly inspected, and priced with honesty and transparency in mind.

Our philosophy is simple: help people, and success will follow. When our customers leave happy—knowing they got a dependable car and a fair deal—they tell their friends and family. That kind of trust and word-of-mouth is what drives our growth.

We also run our business efficiently, working hard to source vehicles at the best possible prices. That allows us to pass the savings directly to you—offering top-tier vehicles at truly unbeatable prices.

At Denver Car Choice, we’re not just selling cars. We’re building relationships—one satisfied driver at a time.

What Sets Us Apart

1. Friendly, No-Pressure Sales Environment

At our dealership, we believe car buying should feel comfortable—not stressful. Our team is trained to create a welcoming, no-pressure environment where you can explore vehicles at your own pace. Whether you’re browsing, asking questions, or taking a test drive, you’ll never be rushed or pushed into a decision. We treat every customer with the respect and patience they deserve, ensuring you always feel in control of the process.

We understand that choosing a vehicle is a big decision, and we’re here simply to guide and support you. That means honest conversations, helpful insights, and zero sales gimmicks. You’ll experience a refreshing approach focused on your needs, your comfort, and your satisfaction—not sales quotas.

2. Transparent, No-Haggle Pricing

Our pricing philosophy is simple: every customer should get a fair, upfront deal without having to negotiate. That’s why we offer true no-haggle pricing on our entire inventory. The price you see is the price you get—clear, consistent, and competitive. This eliminates uncertainty and gives you full confidence that you’re receiving an honest value from the start.

By removing the back-and-forth of traditional dealerships, we make the buying process faster, smoother, and more enjoyable. Our goal is to provide total transparency so you can focus on selecting the right vehicle, not worrying about whether you could have “gotten a better price.” With us, you always know exactly where you stand.

3. Highly Transparent Vehicle Backgrounds

We believe transparency is the foundation of trust, which is why we disclose everything we know about a vehicle’s history—before you buy it. From accidents and maintenance records to previous owners and manufacturer recalls, we make all important details available for your review. Every vehicle comes with full background documentation, including Carfax reports, so you can make an informed and confident decision.

We never hide behind vague descriptions or incomplete information. Instead, we give you a comprehensive view of each vehicle’s past, current condition, and expected long-term reliability. Our commitment is to ensure you understand exactly what you’re buying, with no surprises down the road.

4. Easy, Flexible Financing for All Credit Situations

Financing should empower customers—not hold them back. That’s why we specialize in offering flexible financing options designed for all credit situations, including first-time buyers, limited credit history, or poor credit. We understand life happens, and our mission is to provide solutions—not barriers—so you can drive home in a vehicle that fits your needs.

Unlike most dealerships, we own our own bank, giving us the ability to structure unique financing programs tailored to each customer’s budget and circumstances. This flexibility means more approvals, more affordable payments, and more opportunities for you. No matter your situation, we work hard to find a solution that truly works for you. Unlike most big banks, our goal isn’t to make profits for shareholders, but to serve the community and do right by each customer that walks in our door. 

5. Extensive Multi-Point Vehicle Inspection Process

Quality matters, and we take it seriously. Our team performs detailed multi-point inspections. Newer vehicles may require lighter evaluations, while older vehicles receive deeper, more comprehensive checks due to their higher likelihood of wear or needed repair. Most vehicles undergo a 50-point inspection to ensure mechanical integrity, safety, and reliability.

We invest significant time and expertise into this process so you can shop with confidence. Every inspection is customized based on the vehicle’s age, mileage, and condition, and any concerns we find are addressed proactively. Our thorough approach helps us deliver dependable vehicles—and peace of mind—with every purchase.

6. Top-Dollar Trade-Ins Welcomed and Encouraged

We actively seek customer trade-ins and are committed to offering top-dollar value for your vehicle. Because we can often make cost-effective repairs or enhancements in-house, we’re able to increase the value of many trade-ins and integrate them into our inventory. This ability allows us to offer more than the typical dealership—giving customers a clear advantage when they trade with us.

In addition, our in-house financing bank gives us greater flexibility than traditional dealerships when structuring trade-in deals. Whether you’re upgrading, downsizing, or simply trading for something new, we make the process simple and financially rewarding. Your trade-in is an important part of our business, and we treat it—and you—with exceptional value.

7. A Large, Diverse Inventory for Every Budget and Need

We maintain one of the largest and most diverse used vehicle inventories in the area, making it easy for customers to find the exact car, truck, or SUV that fits their lifestyle and financial goals. From budget-friendly options to late-model, premium selections, our wide range ensures that you won’t have to compromise on features, condition, or price.

Having such a large selection also means we can match customers with vehicles that perfectly align with their criteria—including mileage, body style, trim level, or monthly payment goals. Whether you’re searching for your first car, a family vehicle, or a reliable daily commuter, we’re confident we can connect you with the right match.

8. Prices on Average $3,000 Lower Than Competitors

Our business model is designed around growth—not maximizing profit margins. Because of this philosophy, we consistently price our vehicles on average $3,000 lower than competing dealerships offering similar inventory. We believe customers deserve exceptional value, and our pricing reflects that commitment.

In addition, owning our own bank gives us the ability to finance large inventory purchases at scale, which allows us to negotiate extremely low acquisition costs. We pass those savings directly to our customers. The result is unbeatable pricing, outstanding selection, and an opportunity to purchase high-quality vehicles at truly exceptional values.